Course Outline
Introduction
- The importance of web analytics.
- Adobe Analytics compared to Google Analytics.
- Overview of Adobe Analytics Features and Architecture.
Getting Started with Adobe Analytics
- Navigating the user interface.
- Understanding Analysis Workspace, reports, dashboards, tools, and more.
- How Adobe collects data from website visitors.
Working with Reports
- Utilizing Report Builder.
- Creating reports for mobile, video, path, visitor profile, retention, and other categories.
- Interpreting report data.
Working with Metrics
- Understanding terminology and key metrics.
- Understanding conversion and traffic variables.
Managing a Campaign
- Setting up a campaign.
- Tracking campaign performance.
- Establishing targets and alerts.
Analyzing Site Performance
- Understanding visitor behavior.
- Visitor acquisition strategies.
- Visitor identification techniques.
- Visitor segmentation methods.
- Reviewing conversion funnels.
- Measuring channel performance.
Collaborating with Others
- Creating engaging dashboards.
- Sharing dashboards with stakeholders.
- Optimizing reports and visualizations for effective decision-making.
Integrating with Excel
- Using Report Builder to export and move data.
Troubleshooting
Summary and Conclusion
Requirements
- A foundational understanding of web analytics concepts.
- Prior experience with Google Analytics is beneficial but not mandatory.
Target Audience
- Analysts
- Marketers
Testimonials (3)
Marko’s openness to answer all our questions
Lorena Calin - BAT
Course - Adobe After Effects Essentials
the examples the trainer used in each subject which made it easier to understand
huda Alyassi - Dubai Government Human Resources Dept.
Course - Adobe XD
Jarek was very, very determined to make me as knowlegable as possible to be able to use those programmes afterwards, even though the time was very limited to be successfull. He not even pushed breaks, so we could squeeze even more knowledge in. Fantastic! Very, very sweet!
