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Duration 40 hours
Course Outline
1. Conceptualizing the Product
- Recognizing customer needs
- Conducting market and competitor research
- Determining market size relative to specific customer issues or needs
- Segmenting users and defining personas
- Establishing product vision, purpose, and strategic direction
- Applying value and effort-based prioritization
- Mapping value and defining desired outcomes
2. Developing the Product
- User-centered design (UX/UI) principles
- Iterative and incremental development using cross-functional Scrum teams
- Managing the product backlog and crafting user stories
- Implementing early validation methods such as MVPs and experiments
- Defining key product performance indicators
- Engaging in a practical Design Thinking workshop
- Applying prompt engineering for leadership roles (AI application in products)
- Data-informed design processes
- Creating service design blueprints (service mapping)
- Expert-led sessions on backlog management and prioritization
3. Launching the Product
- Overseeing release cycles and roadmap management
- Implementing go-to-market strategies
- Managing onboarding and assessing the post-launch user experience
- Collecting and analyzing production feedback
- Aligning efforts with marketing and sales teams
- Constructing product funnels and monitoring dashboards
4. Realizing Value
- Analyzing product metrics (including NPS, DAU, and retention)
- Developing monetization and pricing strategies
- Conducting funnel analysis
- Evaluating customer value via LTV, CAC, and ROI
- Executing data-driven iterative improvements
- Managing the product lifecycle
- Ensuring product scalability and sustainability
- Reviewing the Product P&L
- Constructing a robust business case
Recap and Future Steps
Requirements
- A solid grasp of banking operations
- Practical experience in digital product development
- A working knowledge of fundamental AI concepts
Target Audience
- Product managers within the banking industry
- Leaders driving digital transformation
- Banking specialists engaged in AI-integrated product design
Testimonials (1)
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