Thank you for sending your enquiry! One of our team members will contact you shortly.
Thank you for sending your booking! One of our team members will contact you shortly.
Duration 40 hours
Course Outline
1. Conceptualizing the Product
- Identifying customer needs
- Conducting market and competitive analysis
- Estimating the market size related to specific customer problems or needs
- Segmenting users and defining personas
- Formulating product vision, purpose, and strategy
- Applying value and effort-based prioritization
- Mapping value and defining desired outcomes
2. Building the Product
- User-centered design (UX/UI)
- Implementing incremental and iterative development with cross-functional teams (Scrum)
- Managing backlogs and crafting user stories
- Employing early validation techniques (MVP, experiments)
- Establishing product metrics
- Conducting a practical Design Thinking workshop
- Applying prompt engineering for leaders (utilizing AI in product development)
- Utilizing data-driven design principles
- Creating service design blueprints (service mapping)
- Expert-led session on backlog management and prioritization
3. Delivering the Product to Customers
- Managing releases and roadmaps
- Developing go-to-market strategies
- Handling onboarding and assessing post-launch user experience
- Collecting feedback in production environments
- Coordinating efforts with marketing and sales teams
- Constructing the product funnel and setting up monitoring dashboards
4. Realizing Value
- Tracking product metrics (NPS, DAU, retention, etc.)
- Implementing monetization and pricing models
- Performing funnel analysis
- Evaluating customer value (LTV, CAC, ROI)
- Driving data-based iteration
- Managing the product lifecycle
- Ensuring product scalability and sustainability
- Analyzing product P&L
- Developing business cases
Summary and Next Steps
Requirements
- A solid grasp of banking operations
- Practical experience in digital product development
- Basic familiarity with core AI concepts
Audience
- Product managers within the banking industry
- Leaders driving digital transformation
- Banking professionals engaged in AI-focused product design
Testimonials (1)
i already have some reports that i know, i will use some of the prompts that looked at today
