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 Duration 14 hours

Course Outline

Foundations of Generative Media on Vertex AI

  • Introduction to Veo, Imagen, Chirp, and Lyria
  • Industry-specific applications and use cases
  • Practical exercise: Configuring the Vertex AI environment

Image Synthesis with Imagen

  • Crafting prompts for high-resolution imagery
  • Managing style, consistency, and brand identity
  • Practical exercise: Generating product visuals

Video Production with Veo

  • Text-to-video generation pipelines
  • Refining and editing generative video assets
  • Practical exercise: Producing short-form marketing clips

Speech and Audio Generation with Chirp

  • Text-to-speech and speech-to-text functionalities
  • Applications in voice cloning and accessibility
  • Practical exercise: Creating branded audio elements

Music Composition with Lyria

  • Generative music creation across various genres
  • Incorporating generated music into media campaigns
  • Practical exercise: Composing background scores

Multimodal Integration

  • Orchestrating outputs across models (image, audio, and video)
  • Developing multimodal workflows for narrative storytelling
  • Practical exercise: Assembling a comprehensive multimedia campaign asset

Enterprise Implementation and Best Practices

  • Addressing ethical considerations and brand safety
  • Scaling workflows while maintaining compliance
  • Examining enterprise adoption case studies

Conclusion and Future Directions

Requirements

  • Practical experience with cloud-based tools and APIs
  • Foundational knowledge of generative AI principles
  • Understanding of media production processes (image, video, or audio)

Target Audience

  • Content creators
  • Marketing teams
  • Product managers
  • Software developers

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