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Duration 14 hours
Course Outline
Foundations of Generative Media on Vertex AI
- Introduction to Veo, Imagen, Chirp, and Lyria
- Industry-specific applications and use cases
- Practical exercise: Configuring the Vertex AI environment
Image Synthesis with Imagen
- Crafting prompts for high-resolution imagery
- Managing style, consistency, and brand identity
- Practical exercise: Generating product visuals
Video Production with Veo
- Text-to-video generation pipelines
- Refining and editing generative video assets
- Practical exercise: Producing short-form marketing clips
Speech and Audio Generation with Chirp
- Text-to-speech and speech-to-text functionalities
- Applications in voice cloning and accessibility
- Practical exercise: Creating branded audio elements
Music Composition with Lyria
- Generative music creation across various genres
- Incorporating generated music into media campaigns
- Practical exercise: Composing background scores
Multimodal Integration
- Orchestrating outputs across models (image, audio, and video)
- Developing multimodal workflows for narrative storytelling
- Practical exercise: Assembling a comprehensive multimedia campaign asset
Enterprise Implementation and Best Practices
- Addressing ethical considerations and brand safety
- Scaling workflows while maintaining compliance
- Examining enterprise adoption case studies
Conclusion and Future Directions
Requirements
- Practical experience with cloud-based tools and APIs
- Foundational knowledge of generative AI principles
- Understanding of media production processes (image, video, or audio)
Target Audience
- Content creators
- Marketing teams
- Product managers
- Software developers
Testimonials (1)
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