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Course Outline

Introduction to Machine Learning in Business

  • Machine learning as a fundamental element of Artificial Intelligence.
  • Types of machine learning: supervised, unsupervised, reinforcement, and semi-supervised.
  • Common ML algorithms utilized in business applications.
  • Challenges, risks, and potential applications of ML in AI.
  • Overfitting and the bias-variance tradeoff.

Machine Learning Techniques and Workflow

  • The machine learning lifecycle: from problem definition to deployment.
  • Classification, regression, clustering, and anomaly detection.
  • Selecting between supervised and unsupervised learning.
  • Understanding reinforcement learning in business automation.
  • Key considerations in ML-driven decision-making.

Data Preprocessing and Feature Engineering

  • Data preparation: loading, cleaning, and transforming data.
  • Feature engineering: encoding, transformation, and creation.
  • Feature scaling: normalization and standardization.
  • Dimensionality reduction: PCA and variable selection.
  • Exploratory data analysis and business data visualization.

Case Studies in Business Applications

  • Advanced feature engineering to enhance prediction accuracy using linear regression.
  • Time series analysis and forecasting monthly sales volume: seasonal adjustment, regression, exponential smoothing, ARIMA, and neural networks.
  • Segmentation analysis using clustering and self-organizing maps.
  • Market basket analysis and association rule mining for retail insights.
  • Customer default classification using logistic regression, decision trees, XGBoost, and SVM.

Summary and Next Steps

Requirements

  • Foundational understanding of machine learning concepts and terminology.
  • Familiarity with data analysis or dataset management.
  • Some familiarity with a programming language (e.g., Python) is advantageous but not required.

Audience

  • Business analysts and data professionals.
  • Decision-makers interested in adopting AI.
  • IT professionals exploring machine learning applications in business.
 14 Hours

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