Course Outline
Introduction
Overview of WeChat Capabilities
Understanding the WeChat Ecosystem
Exploring Unique WeChat Features
Case Studies
Adding Contacts on WeChat
Sharing Moments on WeChat
Setting Up WeChat Broadcast Messages
Reaching Untapped Audiences on WeChat
Activating WeChat Wallet and WeChat Pay
Developing a WeChat Mini Program
Creating and Managing a WeChat Official Account
Selling Products on WeChat
Applying Marketing Strategies Across Various Industries
Summary and Conclusion
Requirements
- Familiarity with basic social media concepts.
Target Audience
- Entrepreneurs
- Marketing managers
- Sales representatives
Testimonials (1)
I really liked and appreciated how Renee adapted to our questions, on the fly looking for examples of things we asked and sharing examples via WeChat. Not only did she do this, she went out of her way to include screenshots of what to click/where things were given that we did not speak Chinese. It was a collaborative session with Renee pausing so we could ask questions, and allowing us to go slightly off topic sometimes so we got the most out of the session.
