Google AdWords: Beginner to Advanced Training Course
Google AdWords is an advertising platform that allows businesses to display ads to web users. By leveraging Google AdWords, organizations can connect with potential customers and drive business growth.
This instructor-led, live training (available online or onsite) is designed for marketers looking to launch effective marketing campaigns using Google AdWords.
Upon completion of this training, participants will be able to:
- Execute Google AdWords campaigns that generate high-quality leads.
- Develop Google AdWords campaigns aimed at boosting sales.
- Implement bid strategies to maximize profit on advertising expenditures.
- Enhance existing marketing efforts using Google AdWords.
Format of the Course
- Interactive lectures and discussions.
- Extensive exercises and practical application.
- Hands-on implementation within a live-lab environment.
Course Customization Options
- For customized training arrangements, please contact us.
Course Outline
Introduction
Google AdWords Overview
- What is Google AdWords?
- Key features of Google AdWords
Preparing the Environment
- Setting up Google AdWords
Launching a Campaign
- Working with Google search partners
- Targeting specific languages and locations
Search Ads
- Creating search ads
Keywords
- Using the Google AdWords tool
- Utilizing Google Keyword Planner
- Aligning keywords with landing pages
Google AdWords Search Analytics
- Integrating Google AdWords with Google Analytics
- Reviewing statistics and performance metrics
Bid Strategies
- Analyzing competition metrics
- Using automated rules
Conversion Campaign
- Using conversion tracking
- Adding a conversion tag
Remarketing
- Adding a remarketing tag
- Working with remarketing lists and audiences
Ad Extensions
- Adding extensions to ads
- Previewing the final ad
Summary and Conclusion
Requirements
- A basic understanding of computers
Audience
- Marketers
Open Training Courses require 5+ participants.
Google AdWords: Beginner to Advanced Training Course - Booking
Google AdWords: Beginner to Advanced Training Course - Enquiry
Google AdWords: Beginner to Advanced - Consultancy Enquiry
Testimonials (1)
Responses with solutions and practical use.
Agnieszka - AIRBUS HELICOPTERS POLSKA SP. Z O.O.
Course - Google AdWords: Beginner to Advanced
Upcoming Courses
Related Courses
Google Cloud Platform Fundamentals and Core Service
24 HoursThis instructor-led, live training in Slovakia (online or in-person) is designed for entry-level IT professionals aiming to use Google Cloud Platform to understand core services, deploy cloud workloads, and adhere to operational best practices.
By the end of this training, participants will be able to explain core Google Cloud services, deploy basic workloads, and apply security and monitoring practices.
Introduction to Google Analytics
7 HoursThis instructor-led live training in Slovakia (online or onsite) is intended for data analysts who want to use Google Analytics to track and report website data.
By the end of this training, participants will be able to:
- Set up Google Analytics to collect website data.
- Create and analyze reports.
- Gain insights and make data-driven decisions.
Google Apps Script for Google Workspace: Beginner to Advanced
14 HoursThis instructor-led, live training in Slovakia (online or onsite) is aimed at beginner-level to advanced-level developers who wish to build, automate, and extend Google Workspace applications using Apps Script.
Google BigQuery
28 HoursThis instructor-led, live training in Slovakia (online or onsite) targets advanced data analysts seeking to learn how to use Google BigQuery for data querying, optimization, and machine learning integration.
By the end of this training, participants will be able to:
- Understand the fundamentals of Google BigQuery and its application in data analytics and cloud computing.
- Utilize Google BigQuery for data management and complex SQL queries.
- Implement query optimization strategies to improve performance.
- Integrate BigQuery with other Google Cloud services.
Google Certified Associate Cloud Engineer
35 HoursDesigned for intermediate-level IT professionals who want to develop expertise in managing cloud infrastructure and services on Google Cloud, this instructor-led, live training in Slovakia is available online or onsite.
Upon completion of this training, participants will be able to:
- Set up and configure cloud environments using Google Cloud services.
- Manage and configure virtual machines, storage, and networking.
- Deploy and monitor applications within GCP environments.
- Implement security best practices and identity management.
- Utilize Google Cloud tools for automation and troubleshooting.
Google Cloud AutoML
7 HoursThis instructor-led, live training in Slovakia (online or onsite) targets data scientists, data analysts, and developers who want to explore AutoML products and features to create and deploy custom ML models with minimal effort.
By the end of this training, participants will be able to:
- Explore the AutoML product line to implement different services for various data types.
- Prepare and label datasets to create custom ML models.
- Train and manage models to produce accurate and fair machine learning models.
- Make predictions using trained models to meet business objectives and needs.
Google Cloud Platform Basics and Management
21 HoursThis instructor-led, live training in Slovakia (online or onsite) targets beginner-level IT professionals who wish to manage and operate the Google Cloud Platform.
Upon completing this training, participants will be able to:
- Grasp the core services and infrastructure of GCP.
- Gain skills in managing networks and virtual machines.
- Comprehend and implement general security best practices within GCP.
- Explore Kubernetes and container management capabilities in GCP.
- Understand storage options and learn how to configure them.
- Deploy and configure databases on GCP.
Mastering Google Earth Pro
21 HoursThis instructor-led live training in Slovakia (online or onsite) is designed for intermediate to advanced GIS professionals who want to learn how to use Google Earth Pro for mapping, data visualization, and geographic analysis.
By the end of this training, participants will be able to:
- Learn to navigate the user interface of Google Earth Pro and understand the functionality of its various tools and options.
- Efficiently navigate the globe using Google Earth Pro, including the use of search functions, coordinates, and various view modes.
- Create, edit, and utilize placemarks, paths, and polygons to mark and analyze geographical locations.
- Use Google Earth Pro for advanced visualization, including 3D buildings, historical imagery, and street view integration.
Google Kubernetes Engine (GKE)
14 HoursIn this instructor-led, live training at Slovakia, participants will learn how to set up and manage a production-scale container environment using Kubernetes on Google Cloud.
By the end of this training, participants will be able to:
- Configure and manage Kubernetes on Google Cloud.
- Deploy, manage and scale a Kubernetes cluster.
- Deploy containerized (Docker) applications on Google Cloud.
- Migrate an existing Kubernetes environment from on-premise to Google Cloud.
- Integrate Kubernetes with third-party continuous integration (CI) software.
- Ensure high availability and disaster recovery in Kubernetes.
Google Maps API for Developers
14 HoursThis instructor-led, live training in Slovakia (online or onsite) is designed for developers who wish to enhance their website or web application by adding geo-location functionality through Google Maps.
By the end of this training, participants will be able to:
- Embed a map into a new or existing website or web application.
- Display live data that synchs with current location.
- Create a mashup that includes Google Maps.
- Apply good CSS and JavaScript coding practices
- Create a custom map for an application.
Google Workspace for Commercial Managers
7 HoursThis instructor-led live training in Slovakia (online or onsite) is aimed at beginner-level commercial managers who wish to use Google Workspace tools to enhance productivity, collaboration, and organization within their respective roles.
By the end of this training, participants will be able to:
- Understand the basics of Google Workspace.
- Effectively schedule and manage meetings using Google Calendar.
- Confidently host, join, and manage virtual meetings, and use collaboration features like screen sharing.
- Create professional documents, use collaboration features, and convert documents to various formats.
- Create, format, and share presentations, and collaborate with others on the same presentation.
Google Workspace: Communication, Collaboration, and Productivity
14 HoursGoogle Workspace is a comprehensive suite of cloud-based applications designed to boost communication, collaboration, and productivity in both professional and academic settings. This hybrid training program integrates virtual and in-person sessions to equip participants with practical skills for effectively utilizing Gmail, Calendar, Meet, Drive, Docs, Sheets, Slides, and Chat/Gemini, supported by hands-on activities and guided practice.
This instructor-led, live training (available both online and onsite) is tailored for beginner to intermediate-level professionals aiming to strengthen their use of Google Workspace to streamline teamwork and operational processes.
Upon completion of this training, participants will be able to:
- Effectively organize and manage emails, events, and meetings using Gmail, Calendar, and Meet.
- Collaborate in real-time using Google Drive, Docs, Sheets, and Slides.
- Leverage communication tools such as Chat/Gemini to optimize team interactions.
- Create practical outputs, including schedules, collaborative reports, dashboards, and presentations.
Course Format
- Blended learning approach: 2 hours of virtual instruction plus 12 hours of in-person sessions.
- Interactive lectures and discussions.
- Hands-on exercises, group projects, and simulations.
- Video tutorials and guided virtual practice activities.
Customization Options
- To request a customized version tailored to your organization’s specific processes, please contact us to arrange.
Google Workspace (G Suite) for Administration
14 HoursThis instructor-led, live training in Slovakia (online or onsite) is designed for system administrators who wish to manage and deploy Google Workspace for organizations.
Upon completion of this training, participants will be able to:
- Implement Google security practices using 2SV and SSO.
- Monitor domain and service usage via reports in the Admin Console.
- Set up and configure the Google Workspace Admin Console.
Google Workspace (G Suite) Essentials
7 HoursGoogle Workspace is a cloud-based suite of productivity and collaboration tools designed to streamline communication, file sharing, and team productivity. This course covers the essential apps and features to help participants work more efficiently and collaboratively.
This instructor-led, live training (online or onsite) is aimed at beginner-level to intermediate-level users who wish to get the most out of Google Workspace tools for daily work and collaboration.
By the end of this training, participants will be able to:
- Utilize Gmail for professional communications.
- Securely manage files within Google Drive.
- Conduct effective meetings using Google Meet.
- Collaborate in real time with Docs, Sheets, and Slides.
- Organize schedules via Google Calendar.
- Communicate quickly using Google Chat.
- Create forms and collect responses with Google Forms.
- Capture ideas and manage tasks with Keep and Tasks.
Format of the Course
- Interactive lecture and discussion.
- Hands-on exercises and practice.
- Live demonstrations.
Course Customization Options
- To request a customized training for this course, please contact us to arrange.
Optimizing Analytics and Machine Learning with Google BigQuery
14 HoursGoogle BigQuery is a fully managed, serverless data warehouse designed to support cost-efficient query optimization, predictive analytics via BigQuery ML, and seamless data ingestion for robust analytics workflows. It is specifically built for teams seeking to maximize query efficiency, develop machine learning models directly using SQL, and streamline their reporting pipelines.
This instructor-led, live training (available online or onsite) is tailored for teams that possess a foundational understanding of SQL and aim to optimize queries, leverage BigQuery ML for predictive modeling, and enhance ingestion and transformation processes for reporting.
By the conclusion of this training, participants will be capable of:
- Optimizing queries in BigQuery to boost performance and lower costs.
- Utilizing BigQuery ML to construct, train, and evaluate predictive models.
- Designing efficient data ingestion and transformation pipelines for reporting purposes.
- Applying best practices for scaling analytics within Google BigQuery.
Format of the Course
- Interactive lectures and discussions.
- Hands-on labs featuring Google BigQuery and BigQuery ML.
- Practical exercises focused on query optimization and pipeline design.
Course Customization Options
- To request customized training for this course, please contact us to make arrangements.