Get in Touch

Course Outline

Introduction

Google AdWords Overview

  • What is Google AdWords?
  • Key features of Google AdWords

Preparing the Environment

  • Setting up Google AdWords

Launching a Campaign

  • Working with Google search partners
  • Targeting specific languages and locations

Search Ads

  • Creating search ads

Keywords

  • Using the Google AdWords tool
  • Utilizing Google Keyword Planner
  • Aligning keywords with landing pages

Google AdWords Search Analytics

  • Integrating Google AdWords with Google Analytics
  • Reviewing statistics and performance metrics

Bid Strategies

  • Analyzing competition metrics
  • Using automated rules

Conversion Campaign

  • Using conversion tracking
  • Adding a conversion tag

Remarketing

  • Adding a remarketing tag
  • Working with remarketing lists and audiences

Ad Extensions

  • Adding extensions to ads
  • Previewing the final ad

Summary and Conclusion

Requirements

  • A basic understanding of computers

Audience

  • Marketers
 7 Hours

Number of participants


Price per participant

Testimonials (1)

Upcoming Courses

Related Categories