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Course Outline

Introduction

  • Overview of Salesforce Marketing Cloud.
  • Key features and benefits.
  • Understanding the Salesforce Marketing Cloud architecture.
  • Integration with Salesforce CRM.

Email Studio

  • Fundamentals of email marketing.
  • Navigating the Email Studio interface.
  • Creating and managing email templates.
  • Segmentation and subscriber management.
  • Conducting A/B testing and email analytics.

Journey Builder

  • Introduction to customer journeys.
  • Designing and building customer journeys.
  • Triggering mechanisms and journey settings.
  • Personalization and dynamic content.
  • Analyzing journey performance.

Audience Builder and Segmentation

  • Understanding Audience Builder.
  • Creating segmented audiences.
  • Data import and management.
  • Cross-channel segmentation strategies.

Automation Studio

  • Introduction to marketing automation.
  • Automation Studio interface and features.
  • Building and managing automation workflows.
  • Integrating automation with journeys.
  • Reporting and analytics for automation.

Mobile Studio

  • Essentials of mobile marketing.
  • SMS and MMS marketing strategies.
  • Setting up mobile campaigns.
  • Mobile messaging and push notifications.
  • Analyzing mobile marketing performance.

Social Studio

  • Integrating social media with Marketing Cloud.
  • Social media marketing strategies.
  • Managing social media content and engagement.
  • Social listening and analytics.

Advertising Studio

  • Overview of Advertising Studio.
  • Creating and managing advertising campaigns.
  • Audience building for advertising.
  • Tracking and measuring ad performance.

Data Management

  • Understanding data structure in Marketing Cloud.
  • Data import and export techniques.
  • Data security and compliance.
  • Using data extensions and SQL queries.

Summary and Next Steps

Requirements

  • Foundational understanding of digital marketing.
  • Basic knowledge of Salesforce CRM.

Target Audience

  • Marketing professionals.
  • Salesforce administrators.
 21 Hours

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