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Course Outline
Module 1: Brand Storytelling
- Fundamentals of narrative branding
- Building emotional engagement with audiences
- Examination of successful narrative case studies
Module 2: Advertising Trends
- Trends in local and global advertising
- In-depth analysis of award-winning campaigns
- Extracting insights for creative inspiration
Module 3: AI in Advertising
- Introduction to AI tools for creative industries
- Integrating AI into advertising workflows
- Demonstrations of AI in campaign design
Module 4: Creativity and Art Workshop
- Creative techniques influenced by the Artbrand Atelier style (Instagram reference)
- Applying artistic methods to generate advertising concepts
- Collaborative workshop: transitioning from art to campaign execution
Wrap-up and Future Steps
Requirements
- Knowledge of fundamental marketing principles
- Background in communication or creative projects
- Exposure to advertising campaigns
Target Audience
- Marketing and communications experts
- Creative directors and design teams
- Brand managers
10 Hours
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
