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 Duration 14 hours (2 days)

Course Outline

AI Foundations in OOH/DOOH Digital Marketing

  • Overview of the OOH and DOOH advertising ecosystem
  • The landscape of programmatic OOH
  • How AI enhances sales and operational efficiency

Prospecting and Lead Qualification via AI

  • Pinpointing target accounts through AI-driven insights
  • Predictive models for lead scoring
  • Embedding AI prospecting tools into CRM systems

Personalizing Proposals with AI

  • Dynamic content creation for client proposals
  • AI-assisted creative recommendations
  • Customizing offers based on customer behavior data

Data Analytics and Performance Insights

  • Gathering and processing OOH campaign data
  • AI tools for generating campaign performance reports
  • Forecasting trends and optimizing inventory usage

AI for Pitch Simulation and Skill Development

  • Practicing objection handling via AI chatbots
  • Utilizing speech analysis and feedback mechanisms
  • Conducting scenario-based pitch roleplays

Integrating with DV360, Place Exchange, and Associated Platforms

  • Linking AI workflows to DV360 for programmatic OOH
  • Leveraging Place Exchange API data for targeting and reporting
  • Identifying automation potential in proposal-to-delivery processes

Ethical, Privacy, and Compliance Standards in AI Advertising

  • Addressing data privacy concerns
  • Ensuring transparency in AI-driven decisions
  • Adhering to industry compliance guidelines

Recap and Future Directions

Requirements

  • Foundational grasp of digital marketing principles
  • Familiarity with OOH and DOOH advertising processes
  • Background in sales or account management

Target Audience

  • OOH and DOOH sales divisions
  • Specialists in programmatic advertising
  • Media sales account managers

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