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Duration 14 hours (2 days)
Course Outline
AI Foundations in OOH/DOOH Digital Marketing
- Overview of the OOH and DOOH advertising ecosystem
- The landscape of programmatic OOH
- How AI enhances sales and operational efficiency
Prospecting and Lead Qualification via AI
- Pinpointing target accounts through AI-driven insights
- Predictive models for lead scoring
- Embedding AI prospecting tools into CRM systems
Personalizing Proposals with AI
- Dynamic content creation for client proposals
- AI-assisted creative recommendations
- Customizing offers based on customer behavior data
Data Analytics and Performance Insights
- Gathering and processing OOH campaign data
- AI tools for generating campaign performance reports
- Forecasting trends and optimizing inventory usage
AI for Pitch Simulation and Skill Development
- Practicing objection handling via AI chatbots
- Utilizing speech analysis and feedback mechanisms
- Conducting scenario-based pitch roleplays
Integrating with DV360, Place Exchange, and Associated Platforms
- Linking AI workflows to DV360 for programmatic OOH
- Leveraging Place Exchange API data for targeting and reporting
- Identifying automation potential in proposal-to-delivery processes
Ethical, Privacy, and Compliance Standards in AI Advertising
- Addressing data privacy concerns
- Ensuring transparency in AI-driven decisions
- Adhering to industry compliance guidelines
Recap and Future Directions
Requirements
- Foundational grasp of digital marketing principles
- Familiarity with OOH and DOOH advertising processes
- Background in sales or account management
Target Audience
- OOH and DOOH sales divisions
- Specialists in programmatic advertising
- Media sales account managers
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.