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Course Outline

Introduction

  • Defining UX
  • UX vs. UI
  • Key Stages of the UX Process
  • Aligning User and Business Objectives

Understanding Your Users

  • Core Concepts of User Research
  • Creating User Profiles
  • Effective Questioning Techniques
  • Common Design Patterns
  • Optimizing Design for Different Devices

Information Architecture (IA)

  • What is Information Architecture?
  • Types of Information Architecture

Visual Design Principles

  • Visual Weight
  • Contrast
  • Depth
  • Color Theory
  • Alignment
  • Proximity
  • Repetition
  • Lines
  • Edges
  • Breaking Patterns

Visual Hierarchy

  • The Z-Pattern
  • The F-Pattern

 
Layout Design

  • Browsing Behavior
  • Searching Behavior
  • Discovery Patterns

Page Framework Structure

  • Wireframing
  • The Fold Line
  • Imagery
  • Headline Strategy
  • Lines of Interaction

Form Design

  • Calls-to-Action
  • Labels
  • Placeholders
  • Instructions
  • Buttons

User Psychology

  • Conditioning
  • Persuasion Techniques
  • Experience Factors

Data Analysis

  • Understanding Data
  • Summarizing Insights
  • Statistics
  • Graph Interpretation
  • Testing Methods

Requirements

Basic computer proficiency.
Prior knowledge of web and application design is beneficial.

 14 Hours

Number of participants


Price per participant

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