Online Social Media Training in Slovakia

This training is ideally suited for professionals involved in Digital Marketing and strategic planning. It covers the fundamental concepts necessary to establish a strong presence on digital platforms. Participants receive an introduction to core digital marketing topics, ranging from mobile and social media marketing to email marketing, PPC (Pay-Per-Click), and SEO. By the conclusion of the course, learners will comprehend the critical role of analytics and effective strategy, supported by practical examples.

This course is ideal for professionals involved in digital marketing and strategic planning.

It explores the essential concepts needed to establish a successful presence in China via digital channels. The program introduces core digital marketing principles, ranging from mobile and social media marketing to email, PPC, and SEO strategies.

Upon completion, participants will grasp the significance of analytics and strategic planning, supported by relevant examples.

Over the course of a seven-hour training session, participants gain an in-depth understanding of the Google advertising ecosystem, including where to position ads and the specific advantages of various ad formats.
The training is highly practical, with participants spending the majority of their time working within the Google Ads account, where they manually configure a campaign under the guidance of the instructor.
Beyond initial setup, attendees learn strategies for ongoing optimization to ensure satisfactory campaign results.

Delivered by a seasoned practitioner who actively manages Google advertising campaigns, the course concludes with a 30-minute Q&A session, providing participants the opportunity to address specific questions regarding Google Ads.

Target Audience:
This foundational Google Ads course is designed for individuals who already possess a basic understanding of internet marketing and wish to expand their expertise using Google's premier advertising platform.

Learning outcomes of this training:

• You will gain insight into the various opportunities available in the field of internet marketing.
• You will understand the nuances of advertising platforms and recognize the critical role of both SEO and analytics.
• You will learn how to develop a marketing strategy tailored for yourself and your organization.
• You will gain knowledge about the specific aspects of constructing strategies and operational processes.
• You will learn how to effectively collaborate with other digital agencies.

Skills

• Developing marketing strategies.
• Evaluating strategy performance.
• Selecting priority platforms relevant to your area of activity.
• Establishing efficient cooperation processes with agencies and assessing their results.

Attitudes

• Consciously managing marketing activities (whether handled by an internal team or an agency) and preparing digital strategies.
• Building confidence in executed activities and understanding the rationale behind each step or test conducted.