Course Outline
Welcome and Program Overview
- Review of objectives, agenda, and course dynamics.
- Participant expectations and establishment of ground rules.
Operational Context: Public Services and Social Visibility
- The role of the field worker as the face of the organization.
- Common high-pressure situations encountered in public service operations.
- The impact of public visibility on institutional reputation.
Emotional Self-Management in the Field
- Identifying emotional triggers during field interactions.
- Techniques for self-regulation before and during confrontations.
- Preventing emotional burnout resulting from continuous public exposure.
The ABC Protocol for Crisis and Confrontation
- The three phases: Anticipate, Block, Channel.
- Step-by-step application during public confrontations.
- Immediate application exercises using typical scenarios.
- ABC pocket card featuring key steps and response phrases.
Assertive Communication with Critical Stakeholders
- Distinguishing between passive, aggressive, and assertive responses.
- The first-person message model for effectively conveying positions.
- Practice exercises using high-tension scenarios involving hostile stakeholders.
Addressing Community Complaints Regarding Service Fees
- Understanding public perception of utility costs.
- Structuring empathetic responses while maintaining the institutional stance.
- Simulated dialogues with residents challenging service charges.
Social Media Visibility and Viral Incident Response
- Risk analysis: unauthorized recordings and viral spread potential.
- Behavioral guidelines when being filmed.
- Internal communication protocols following a media incident.
Engaging Political and Institutional Stakeholders
- Stakeholder mapping: local government, councils, community boards, and local leaders.
- Preparing interventions for institutional meetings.
- Navigating challenging questions in political settings.
De-escalation Techniques in Public Confrontations
- Recognizing early warning signs of escalation and methods to interrupt them.
- Using non-verbal cues to reduce hostility.
- Role-playing altercations in public spaces.
Analysis of Real Field Cases
- Review of real incidents from participants' operational experiences.
- Identification of effective responses and areas for improvement.
- Applying lessons learned to the ABC protocol.
Practical Simulations with Critical Actors
- Designing scenarios based on real team experiences.
- Intensive practice with real-time feedback.
- Role rotation to foster empathy with counterparts.
Post-Incident Protocols and Institutional Communication
- Steps for internally reporting a critical incident.
- Coordination with the corporate communications team.
- Designating spokespersons and defining key post-event messages.
Personal Action Plan
- Self-assessment of individual areas for improvement.
- Defining concrete commitments for daily operations.
- Creating a field pocket guide with ABC steps and assertive phrases.
Fostering Organizational Resilience
- The role of team care in emotional sustainability.
- Peer support practices following critical incidents.
- Self-care routines for personnel in high-visibility roles.
Closing and Application Commitments
- Group reflection on key learnings.
- Setting post-course follow-up goals.
- Adopting the ABC card as a daily field tool.
- Program evaluation and feedback collection.
Requirements
- Experience in field operations or community-facing roles (preferred but not required).
- Openness to participating in role-plays and group exercises.
Audience
- Field staff, supervisors, commercial representatives, and institutional relations personnel in public services who interact with communities, local authorities, and digital media platforms.
Testimonials (4)
Meeting efficiency is something that's fairly "basic", but not thought about a lot and with really large implications on people/company time. Understanding these best practices and keeping them top-of-mind will be of immediate help.
Dan Moffatt - Chris Courtemanche
Course - Personal Efficiency and Managing Meetings
interaction and discussion with each other in different groups, together with some games.
- Netherlands Business Support Office (NBSO) Indonesia
Course - High-Impact Communication Skills
The good relationship that was established from the outset with the trainer and the group. The trainer adapted to the team's dynamics and understood our needs perfectly. It was both super helpful and fun.
Roger Negrete - Fundacion Mon Clinic Barcelona
Course - Effective English Communication: One-Day Training Program
The active sessions.
