AI in Digital Marketing Training Course

The intersection of advertising and creativity employs a cross-disciplinary methodology that blends compelling storytelling, emerging industry trends, artificial intelligence, and artistic innovation to elevate brand strategies and campaigns.

This instructor-led live training, available either online or onsite, is designed for beginner to intermediate professionals seeking to enhance their capacity to craft impactful advertising strategies and creative campaigns.

Upon completion of this training, participants will be equipped to:

• Construct brand narratives using proven storytelling techniques.
• Evaluate international and domestic advertising trends, including award-winning campaigns.
• Implement AI tools and workflows specifically adapted for advertising agencies.
• Participate in practical creative exercises derived from artistic methodologies.

Course Format

• Interactive lectures and discussions.
• Analysis of real-world advertising campaign case studies.
• Practical art and creativity workshops.
• Hands-on application with AI advertising tools.

Course Customization Options

• To arrange customized training for this course, please contact us.

AI in Digital Marketing involves leveraging artificial intelligence technologies to boost sales capabilities, enhance targeting precision, enable personalization, and optimize advertising campaigns.

This instructor-led training, available both online and onsite, is designed for intermediate-level sales professionals in the OOH and DOOH sectors. It focuses on harnessing AI for prospecting, personalizing proposals, analyzing data, and simulating sales pitches, with a specific emphasis on programmatic integrations like DV360 and Place Exchange.

Upon completing this training, participants will be equipped to:

• Utilize AI tools to identify and qualify high-value prospects.
• Implement AI-driven personalization techniques to craft persuasive client proposals.
• Analyze campaign performance data to derive actionable insights.
• Conduct simulated sales pitches using AI to refine preparation and performance.

Course Format

• Interactive lectures and discussions.
• Extensive exercises and practical practice.
• Hands-on implementation within a live laboratory environment.

Customization Options

• To arrange a customized training version of this course, please get in touch with us.

This course examines practical applications of artificial intelligence within institutional marketing for private higher education. Topics include content creation and positioning, reputation management, campaign optimization, product innovation, academic-program enhancement, internal change and culture, and stakeholder engagement, all viewed through an AI-enabled perspective.

This instructor-led, live training (available online or onsite) targets intermediate-level marketing and communications professionals in higher education who want to leverage AI to enhance student recruitment, institutional reputation, program differentiation, and operational effectiveness.

Upon completing this training, participants will be able to:

• Produce AI-assisted academic and brand positioning content that aligns with target personas and channels.
• Develop AI-informed reputation and PR strategies for both online and offline contexts.
• Optimize digital campaigns using segmentation, attribution, and advanced analytics.
• Propose AI-driven innovations for programs and value-added services.
• Plan internal change and digital culture initiatives to support AI adoption.
• Design engagement tactics for schools and prospective students, supported by AI workflows.

Format of the Course

• Interactive lectures and discussions.
• Hands-on labs utilizing example AI workflows and templates.
• Group exercises, case studies, and a short capstone design session.

Course Customization Options

• To request a customized version tailored to your institution, please contact us to arrange.

This hands-on course demonstrates how accessible no-code and low-code AI tools can be integrated into daily sales and market analysis activities — ranging from automating routine tasks to generating predictive insights and creating visual dashboards.

As an instructor-led live training (available online or onsite), this program targets beginner to intermediate-level commercial professionals who want to leverage AI tools to boost productivity, enhance market intelligence, and make data-driven sales decisions.

Upon completion of this training, participants will be able to:

• Explain core AI concepts and tools relevant to sales and market analysis.
• Automate administrative and communication tasks using AI assistants.
• Prepare and analyze sales and market data using AI-assisted features in Excel and Power BI.
• Construct simple predictive models and interpret short-term forecasts for customer behavior and demand.
• Develop dashboards and visual reports that effectively communicate sales and market insights.
• Design a basic AI-assisted workflow to enhance productivity and decision-making within commercial teams.

Course Format

• Brief interactive lectures accompanied by live demonstrations.
• Guided, hands-on exercises utilizing ChatGPT, Excel, and Power BI.
• Case-based activities culminating in a final practical mini-project.

Course Customization Options

• To request customized training for this course, please contact us to arrange details.

ChatGPT is an AI-driven conversational tool designed to boost productivity by supporting content creation, research, communication, and workflow automation.

This instructor-led live training (available online or onsite) is intended for professionals with little to no prior AI experience who want to enhance their efficiency by leveraging ChatGPT for everyday tasks.

Upon completion of this training, participants will be able to:

• Grasp the fundamentals of ChatGPT and its underlying mechanisms.
• Apply ChatGPT effectively across various workplace scenarios.
• Craft optimized prompts to achieve higher-quality responses.
• Recognize ChatGPT’s limitations and adhere to best practices for its use.

Course Format

• Interactive lectures and group discussions.
• Numerous exercises and practical activities.
• Hands-on implementation within a live-lab environment.

Customization Options

• For a tailored training session, please reach out to us to make arrangements.

This instructor-led, live training in Slovakia (online or onsite) is designed for marketers who want to leverage ChatGPT in their campaigns. Participants will learn how to utilize ChatGPT for various marketing tasks, including content creation, customer support, and social media management.

By the end of this training, participants will be able to:

• Grasp the fundamentals of ChatGPT and its functionality.
• Use ChatGPT to create engaging marketing copy, blog posts, and social media content.
• Build a ChatGPT-powered chatbot to enhance customer support and engagement.
• Integrate ChatGPT into their marketing strategy to save time and boost efficiency.

This instructor-led live training in Slovakia (online or onsite) is designed for beginner to intermediate marketing professionals who want to use ChatGPT to increase productivity, enhance content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts that generate high-quality, tailored content.
• Create complete marketing campaigns faster using ChatGPT.
• Draft and translate emails, reports, and client communications efficiently.
• Summarize financial data and generate reports and presentations automatically.

This instructor-led, live training in Slovakia (online or onsite) is designed for intermediate to advanced marketing professionals aiming to master the application of DeepSeek in real-time data analysis, customer behavior prediction, and automated marketing campaign management.

By the end of this training, participants will be able to:

• Deploy DeepSeek-powered models to analyze customer data and refine marketing strategies.
• Utilize AI for audience segmentation and personalized marketing.
• Integrate DeepSeek with marketing automation tools for campaign management.
• Apply predictive analytics to forecast customer behavior and improve targeting efforts.

This instructor-led, live training in Slovakia (online or onsite) is aimed at marketing professionals, digital strategists, and tech enthusiasts at all levels who wish to harness the power of generative AI to create personalized marketing campaigns.

By the end of this training, participants will be able to:

• Understand the fundamentals of generative AI and its applications in marketing.
• Utilize generative AI tools and platforms for campaign creation.
• Develop personalized marketing content using AI models.
• Integrate AI-generated content into broader marketing strategies.
• Analyze and optimize AI-driven marketing campaigns for better performance.

This instructor-led, live training in Slovakia (online or on-site) is designed for intermediate-level marketing and sales professionals who want to leverage AI prompt engineering for personalized campaigns, customer engagement, and automated sales processes.

Upon completion of this training, participants will be able to:

• Grasp the fundamentals of AI-driven prompt engineering in marketing and sales.
• Use AI to create high-converting marketing copy and ad creatives.
• Automate customer engagement through AI-generated responses.
• Leverage AI for data-driven sales insights and forecasting.
• Integrate AI tools into marketing and sales automation workflows.