Course Outline
Defining the Target Market
- Understanding audience personas.
- Market research techniques.
- Identifying social media habits of target customers.
Selecting the Right Social Media Platforms
- Comparing platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.).
- Aligning business goals with platform strengths.
- Optimizing profiles for engagement.
Building a Social Media Strategy
- Developing content pillars and content types.
- Creating a content calendar and scheduling posts.
- Balancing organic and paid content.
Competitor Analysis
- Identifying key competitors.
- Analyzing their social media strategies.
- Adapting insights for competitive advantage.
Creating and Managing Paid Ads
- Introduction to social media advertising.
- Setting up ad campaigns and targeting audiences.
- Tracking ad performance and optimization.
Community Moderation and Engagement
- Best practices for responding to followers.
- Handling negative feedback and complaints.
- Encouraging user-generated content and interaction.
Social Media Crisis Management
- Recognizing potential social media crises.
- Developing a crisis response plan.
- Maintaining brand credibility under pressure.
Measuring Success with Social Media Metrics
- Key performance indicators (KPIs) in social media.
- Using analytics tools to track progress.
- Adapting strategies based on data insights.
Social Media Policies and Ethics
- Creating internal social media guidelines.
- Legal considerations and data privacy.
- Ethical engagement and responsible content sharing.
Summary and Next Steps
- Recap of key concepts.
- Resources for continued learning.
- Q&A and discussion.
Requirements
- Basic understanding of social media platforms.
- Familiarity with digital marketing concepts.
- Experience in content creation is beneficial.
Audience
- Social media managers.
- Marketing professionals.
Testimonials (2)
Irma was attuned to us as learners and our business needs. It was clear that she was actively listening to us from the informed feedback she then provided.
Siobhan - Raintree
Course - Digital Marketing for Software-as-a-Service (SaaS)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
