Agile Product Management - Growth Marketing Training Course
Agile Product Management is a development approach for products and services that prioritizes flexibility, collaboration, and the ability to adapt to change throughout the entire product lifecycle.
This instructor-led, live training (available online or onsite) is designed for marketing executives who want to learn how to use Agile frameworks to refine growth marketing strategies, build customer-focused products, and drive scalable growth.
Upon completion of this training, participants will be able to:
- Comprehend the core frameworks utilized in Agile Product Management.
- Evaluate the market demand for new products and services.
- Master pricing strategies for new products and techniques for optimizing value.
Course Format
- Interactive lectures and discussions.
- Extensive exercises and practical application.
- Hands-on implementation within a live-lab environment.
Customization Options
- To arrange a customized training session for this course, please contact us.
Course Outline
Introduction
Understanding the Product Management Framework
Product Management Success Factors
Identifying and Managing Stakeholder Expectations
Forecasting Sales and Revenues
Developing Financials for the Business Case
Value Engineering Products to the Market Price Points
Developing Strategies for Pricing
Establishing Quality Criteria and Management
Understanding the Agile Delivery Triangle
Types of Project Lifecycle
Understanding the Agile Process and Planning Techniques
Using Burndown Charts for Delivery Control
Summary and Next Steps
Requirements
- Foundational knowledge of product management concepts
- Familiarity with Agile methodologies
Target Audience
- Marketing executives
- Brand managers
Open Training Courses require 5+ participants.
Agile Product Management - Growth Marketing Training Course - Booking
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Testimonials (2)
The training was practical and straight forward
Mutu Bengui - EMIS - Empresa Interbancaria de Servicos, S.A
Course - Agile Product Management - Growth Marketing
The treiner approach was very good, and demostrated knowledge of the subject
Osvaldo Calombe - EMIS - Empresa Interbancaria de Servicos, S.A
Course - Agile Product Management - Growth Marketing
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