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Course Outline

Introduction to AI in Public Communication

  • The role of ChatGPT within external communications workflows
  • Capabilities and limitations when crafting public-facing messages
  • Principles of responsible and ethical communication using AI tools

Drafting Public Notices and Announcements

  • Prompting ChatGPT for policy updates, alerts, and formal statements
  • Generating varied versions for different platforms (web, print, social media)
  • Ensuring factual accuracy and approval-readiness

Social Media Messaging with ChatGPT

  • Crafting concise, platform-appropriate posts for channels such as X, LinkedIn, and Facebook
  • Adjusting tone and voice to align with audience expectations
  • Developing campaigns that include hashtags, calls to action, and strategic timing cues

Multilingual Content and Translation Support

  • Leveraging ChatGPT for rapid and accurate message translation
  • Adapting cultural tone and structure for citizen-facing content
  • Validating translated content for readability and accessibility

Templates and Reusable Prompts

  • Creating reusable content structures, such as FAQ responses and updates
  • Embedding tone and style guidance directly into prompts
  • Using examples to refine ChatGPT’s output structure

Managing Tone, Readability, and Accessibility

  • Applying plain language principles to all generated outputs
  • Prompting for specific tones: informative, empathetic, reassuring, etc.
  • Reviewing output against accessibility and inclusion checklists

Summary and Next Steps

Requirements

  • A foundational understanding of public communication workflows or external stakeholder messaging.
  • No prior experience with AI or ChatGPT is required.

Target Audience

  • Communications officers
  • Outreach coordinators
  • Public Relations (PR) teams
 7 Hours

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