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Course Outline
Introduction to AI in Public Communication
- The role of ChatGPT within external communications workflows
- Capabilities and limitations when crafting public-facing messages
- Principles of responsible and ethical communication using AI tools
Drafting Public Notices and Announcements
- Prompting ChatGPT for policy updates, alerts, and formal statements
- Generating varied versions for different platforms (web, print, social media)
- Ensuring factual accuracy and approval-readiness
Social Media Messaging with ChatGPT
- Crafting concise, platform-appropriate posts for channels such as X, LinkedIn, and Facebook
- Adjusting tone and voice to align with audience expectations
- Developing campaigns that include hashtags, calls to action, and strategic timing cues
Multilingual Content and Translation Support
- Leveraging ChatGPT for rapid and accurate message translation
- Adapting cultural tone and structure for citizen-facing content
- Validating translated content for readability and accessibility
Templates and Reusable Prompts
- Creating reusable content structures, such as FAQ responses and updates
- Embedding tone and style guidance directly into prompts
- Using examples to refine ChatGPT’s output structure
Managing Tone, Readability, and Accessibility
- Applying plain language principles to all generated outputs
- Prompting for specific tones: informative, empathetic, reassuring, etc.
- Reviewing output against accessibility and inclusion checklists
Summary and Next Steps
Requirements
- A foundational understanding of public communication workflows or external stakeholder messaging.
- No prior experience with AI or ChatGPT is required.
Target Audience
- Communications officers
- Outreach coordinators
- Public Relations (PR) teams
7 Hours
Testimonials (1)
I got to learn more about Microsoft Copilot, something that I thought was the same as chatGPT but I got to discover more exciting options that I will forever use to make my life easy.