Digital Marketing for Software-as-a-Service (SaaS) Training Course

A brand's digital presence is essential for a business's survival in today's connected world.

This instructor-led, live training is aimed at marketing professionals of all levels who wish to strengthen a business's online brand positioning, evaluate brand performance and manage brand image and reputation through conducting a thorough Online Brand Audit.

The sum of multiple online touch points will ultimately shape how your target audiences perceive your company, and whether or not they choose to do business with you.

An online brand audit has become standard practice for businesses to evaluate and strengthen their brand positioning in a given market.

In addition to assessing your brand's owned online assets for strengths and weaknesses, this audit will dissect how your brand is being spoken about on online channels your business doesn't own, to evaluate brand perception.

By the end of conducting an online brand audit, you'll be empowered to develop a transformative brand marketing strategy that aligns with greater business goals.

Although this course falls under the category of 'Brand Management', it touches so many other disciplines within an organization; from customer experience and online user journeys to uncovering insights to marketing strategy and planning.

By the end of this training, participants will be able to:

• Evaluate a brand's online presence for strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and strengthen a brand's positioning in a given market.
• Build a results-driven brand strategy and integrated online marketing communication plan.
• Conduct a competitive brand analysis and build industry perceptual maps.
• Conduct an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Uncover valuable insights about how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Use AI to make conducting routine brand audits more efficient.

This instructor-led, live training in Slovakia (online or onsite) is aimed at beginner-level to intermediate-level social media managers and marketing professionals who wish to build and manage online communities, create impactful content strategies, and enhance brand engagement.

By the end of this training, participants will be able to:

• Define target audiences and tailor social media strategies accordingly.
• Select appropriate social media platforms based on business goals.
• Create effective content strategies, including content pillars, formats, and calendars.
• Analyze competitors to refine social media tactics.
• Develop paid ad campaigns and measure their success.
• Engage and moderate online communities effectively.
• Handle social media crises and maintain brand reputation.
• Implement ethical best practices and social media policies.

If there is one skill set that everyone should focus on learning in today’s world, it is digital skills.

Many businesses struggle to maintain a professional digital presence. Without proper training, you may find yourself feeling lost when engaging in digital marketing. You might often be unsure of where to begin, what steps to take, or how to effectively execute your digital marketing strategies.

Whether you are a business owner or a marketing professional, it is essential to understand the digital tools and techniques that can help drive new growth for your business.

This 4-hour course provides you with step-by-step guidance on where to start, what to do, and how to effectively manage your digital marketing efforts.

Format of the Course

• Interactive lecture and discussion sessions.
• Practical, hands-on exercises.

This training is ideally suited for individuals involved in Digital Marketing and Strategies. The course delves into essential concepts needed to achieve success on digital platforms. It offers participants an introduction to key digital marketing strategies, including mobile marketing, social media marketing, email marketing, PPC marketing, and SEO. By the end of the training, attendees will understand the importance of analytics and effective strategy through practical examples.

This training is ideal for individuals interested in Digital Marketing and Strategies.

The course delves into essential concepts needed to achieve success in China through digital media. It covers key areas such as mobile marketing, social media marketing, email marketing, PPC marketing, and SEO.

By the end of the training, participants will grasp the significance of analytics and well-crafted strategies, illustrated with relevant examples.

Digital sales blend traditional sales methods with modern digital platforms to more effectively reach, engage, and retain customers. This training provides participants with practical strategies and tools to enhance their digital presence, improve customer experience, and drive measurable business growth.

This instructor-led, live training (available online or on-site) is designed for beginner to intermediate sales professionals who want to boost their digital selling and customer engagement skills to achieve better sales outcomes in online environments.

Upon completing this training, participants will be able to:

• Effectively use digital channels to attract and convert new customers.
• Conduct engaging and professional online sales interactions.
• Build customer loyalty through consistent and personalized follow-up.
• Utilize digital tools to optimize customer relationship management.
• Implement practical techniques to increase conversion and retention rates.

Format of the Course

• Interactive lectures and discussions.
• Hands-on exercises using digital tools and scenarios.
• Practical simulations of real sales interactions.

Course Customization Options

• This course can be tailored to your organization’s specific products, services, and digital sales strategy.

What will you gain

After the completion of this course, you will become a certified SMM strategy professional and obtain the qualifications below:

• Attain expertise in the essentials of the social media landscape
• Consolidate and master your existing social media knowledge
• Be competent to build outstanding Social Media Campaigns
• Successfully implement Social Media strategies and campaigns
• Effectively create compelling content to increase your online presence
• Attract a larger audience via communication with influencers
• Generate a social media strategy that works and brings results
• Study the current and future trends in the Social Media landscape
• Design an action plan that comprises the key knowledge and tools
• Become a certified SMM Strategist and achieve professional growth
• Possess the best knowledge and expert tips on the subject

In a course on Search Engine Optimization (SEO), advanced topics such as link building, in-depth keyword research, and the use of SEO tools will be explored. This course will equip you with some of the most sophisticated techniques for optimizing your website to attract maximum traffic from search engines. Completing NobleProg's Search Engine Optimization course can pave the way for a career as a freelancer in the online marketing industry.

Participants, over 7 hours of training, gain insights into the Google advertising ecosystem,
learning where to display their ads and the advantages of specific ad formats.
The training is hands-on—participants spend most of their time working within a Google
Ads account, where they can manually configure the campaign as guided by the instructor.
Beyond setting up the campaign, participants will also learn how to optimize it later to achieve desirable results.

The course is led by an experienced practitioner who regularly manages advertising campaigns on Google. The final 30 minutes of the session are reserved for a Q&A segment,
where participants can ask questions and receive answers about advertising in Google Ads.

Target Group:
This Basic Course in Google Ads is designed for individuals who already possess foundational
knowledge of internet marketing and wish to expand their expertise with the largest Google advertising platform.

This instructor-led, live training in Slovakia (online or onsite) is aimed at intermediate-level marketing professionals who wish to automate repetitive tasks, nurture leads effectively, and optimize customer engagement through workflow automation.

By the end of this training, participants will be able to:

• Use Make to automate marketing campaigns and lead nurturing workflows.
• Create personalized customer journey maps through integrated platforms.
• Sync data across marketing tools like Mailchimp, HubSpot, and social media platforms.
• Monitor and analyze automated workflows to optimize campaign performance.
• Adopt best practices for scalable marketing automation strategies.

What you will gain from the training:

• You will explore the various opportunities available in internet marketing.
• You will understand the specifics of advertising platforms, as well as the significance of SEO and analytics.
• You will learn how to develop a marketing strategy for both personal and company use.
• You will gain insights into the process of building a strategic and effective approach.
• You will acquire knowledge on collaborating with other digital agencies.

Skills

• Preparing a marketing strategy
• Evaluating strategy performance
• Selecting priority platforms based on your area of activity
• Establishing an effective and appropriate process for working with agencies and assessing their outcomes

Attitudes

• Conscious management of marketing activities, whether through an internal team or external agency, and the preparation of digital strategies.
• Confidence in your actions and awareness of the steps and tests undertaken.

This instructor-led, live training in Slovakia (online or onsite) is aimed at beginner-level to intermediate-level marketers who wish to create, manage, and optimize advertising campaigns on major social media platforms.

By the end of this training, participants will be able to:

• Develop a structured approach to social media campaign creation.
• Set up and manage ad campaigns on Facebook, Google, and TikTok.
• Define campaign objectives and select the right ad formats.
• Identify and target the ideal audience for ad campaigns.
• Optimize ad performance using analytics and A/B testing.
• Allocate budgets effectively to maximize return on investment.

In this course, you will gain comprehensive knowledge of all techniques, processes, and updates relevant for 2023.

You will delve into advanced Google Ads strategies, such as running Performance Max and Shopping campaigns concurrently, which can significantly boost your revenue. Additionally, you will explore sophisticated settings for Search, YouTube, and Discovery campaigns to thrive in the highly competitive PPC landscape.

The course is tailored to meet your business needs. Whether you are interested in advertising specific PPC niches like e-commerce, finance, real estate, pharmacology, medicine, mobile apps, or others, the curriculum can be customized to align with your unique requirements.

You will also master the skills of data analysis and the implementation of tracking codes through Google Tag Manager (GTM), enabling you to monitor all sales and key events that are crucial for your business success.

The course is continuously updated to ensure that you stay informed about the latest Google Ads developments at the time of your training.