Course Outline
Module 1: Basic of SEO
- Introduction to Online Search
- Introduction to SEO
- Knowledge about SERP's
- How does SEO Affects your business
Module 2: Keywords The Important Element of SEO
- Introduction to Keywords
- Keywords Research & Analysis
- Tools to Analyze Keywords
- Tools for Searching Keywor
- Keywords Distribution
Module 3: Content Optimization
- Understanding Content Optimization
- Optimizing for Site Structure
- Types of Content
- Optimizing Textual &Non Textual Page Elements
- User Generated Content
Module 4: Understanding The Technical SEO
- Language which Search Engine Understands
- How search Engines Index Content
- Duplicate Content & Colonications
- Server Side Factors
- Google Webmaster Tool
Module 5: Content Strategy
- Understanding Content Strategy
- Defining your audience, topics, angle & Style
- Tool for Content Strategy - Editorial Calendar
- Promoting your Content with Social Media
Module 6: Link Building - Another Important Element of SEO
- Understanding the Importance of Links
- Types of Links
- Link Building Opportunities
- Link Building Strategies
- Anchor Text
Module 7: SEO Effectiveness
- Measuring SEO Effectiveness
- SEO and Social Share
- Social Crawlytics
Module 8: SEO For Ecommerce
- What is Ecommerce & Ecommerce Sites
- Technical components of E-commerce sites
- E-commerce Site Structure
- E-commerce site Content
- Maximizing Link Building & Social Media Sharing for Ecommerce
Module 9: SEO For Local Search
- Local Search & Its Elements
- What is Local Search
- Google+ Local Page
- How to create Google+ Local Business Page
Module 10: Useful Tools for SEO
- SEO Tools for Page Rank
- SEO Tools Link Tracking/ Analysis
- Keyword Tools
- SEO Tools Content Analysis
- SEO Tools for Analyzing Competition
- Traffic Analysis Tools
- Trend Analysis Tools
Module 11: The Past Present & Future of SEO
- The SEO Past
- The SEO Present
- The SEO Future
Testimonials (2)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
Sithabiso - Vodacom
Course - Digital Marketing
The idea that i could ask any question and move from one topic to another and the fact that the training was set at the right level for what i needed to know.