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Course Outline

Introduction to Persuasive Communication

  • Definition of persuasive communication
  • The psychology underlying persuasion
  • The roles of emotion and logic in influencing others
  • Common obstacles to effective persuasive communication

Techniques for Persuasive Communication

  • Core principles of persuasion (ethos, pathos, logos)
  • Structuring messages for maximum impact
  • Employing storytelling and metaphors to engage and persuade
  • Establishing credibility and trust in interactions

Nonverbal Communication: The Significance of Body Language

  • Understanding gestures, posture, and facial expressions
  • The effect of eye contact on persuasion
  • Techniques for mirroring and matching to build rapport
  • Using voice modulation and tone to enhance persuasive power

Applying Persuasive Communication in the Workplace

  • Persuading colleagues, clients, and stakeholders
  • Managing objections and overcoming resistance
  • Strategies for negotiation and conflict resolution
  • Effective communication during meetings and presentations

Final Workshop and Assessment

  • Group exercises: Practicing persuasion in realistic scenarios
  • Role-playing activities and feedback sessions
  • Final exam to evaluate acquired knowledge

Summary and Next Steps

Requirements

  • Fundamental knowledge of communication principles
  • Experience in professional or business settings

Target Audience

  • Business professionals
  • Sales and marketing personnel
  • Managers and team leaders
  • Public speakers and trainers
 24 Hours

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